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Branding & Web

Harvest House

An identity and booking site for a growing restaurant group.

Client
Harvest House (placeholder client)
Industry
Restaurants & Hospitality
Year
2023
Services
Branding & Creative, Web Development, SEO & Growth

Overview

A three-location restaurant group looked like three different businesses. We built one identity and a site that turned search traffic into reservations.

Technology

  • Next.js
  • TypeScript
  • Sanity
  • Tailwind CSS
  • Vercel
  • Schema.org

01 — Challenge

Challenge

Each location had its own logo variant, social account and menu format. Menus were PDFs that search engines could not read, reservations went through a third-party widget that broke on mobile, and the group could not measure which channel produced bookings.

02 — Strategy

Strategy

Identity first, because the fragmentation was costing recognition across every channel. Then a site structured around how people actually search — dish, location and occasion — with menus as real content rather than PDFs, and reservations instrumented end to end so attribution finally existed.

03 — Solution

Solution

A brand system covering the group and its locations, a website with structured menu content managed in a CMS, location pages with local structured data, and a reservation flow that keeps the customer on-site while handing off to the booking provider only at confirmation.

What we built

The parts that carry the workload.

  • 01

    Group brand system

    One identity with location variants, applied across signage, menus, social and the site.

  • 02

    Menus as content

    Dishes managed in the CMS with dietary tags, seasonal availability and structured data.

  • 03

    Location pages

    Per-location hours, directions and local structured data feeding map and search results.

  • 04

    On-site reservations

    Booking captured in the site's own flow, handing off only at confirmation.

  • 05

    Attribution tracking

    Bookings tied back to channel, campaign and page, so marketing spend has a reference point.

Screens

A look at the interface.

  • Brand system and menu design
  • Location page
  • Reservation flow

Results

What changed after launch.

Organic menu impressions
+3.1×Menus indexed as content
Online reservations
+52%
Brand systems
3 → 1
Lighthouse performance
98Mobile, launch audit

Figures shown are illustrative placeholders for this sample case study.

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